Digital GIF of a movie poster with a central animation to capture viewer attention while scrolling.
828 px × 1058 px
Getting with the Times
Digital GIF of a movie poster with a filter mimicking sensitive or graphic content needing to be unlocked, to capture viewer attention and peak curiosity to initiate interaction.
828 px × 1358 px
Getting with the Times
Findings showing that Hero 2 was more successful in soliciting interaction as well as creating the stronger impression with viewers.
